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Konsumentenverhalten
Consumer behaviour
4
Theory
3
Advertising regulation
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Selbstverpflichtung
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Theorie
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USA
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United States
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Voluntary agreement
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Werbebeschränkung
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Jean J. Boddewyn
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English
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Rotfeld, Herbert Jack
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Holbrook, Morris B.
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Sheth, Jagdish N.
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International studies of management and organization
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in consumer behavior
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ECONIS (ZBW)
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Health information consumers can't or don't want to use
Rotfeld, Herbert Jack
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
2
,
pp. 373-377
Persistent link: https://www.econbiz.de/10009531916
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2
Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. Boddewyn
Rotfeld, Herbert Jack
- In:
International studies of management and organization
40
(
2010
)
4
,
pp. 94-103
Persistent link: https://www.econbiz.de/10008825750
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3
The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
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4
Inspirational applications, Part I: marketing education
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505778
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