Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. Boddewyn
Herbert Jack Rotfeld
| Year of publication: |
2010
|
|---|---|
| Authors: | Rotfeld, Herbert Jack |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 40.2010, 4, p. 94-103
|
| Subject: | Jean J. Boddewyn | Werbebeschränkung | Advertising regulation | Selbstverpflichtung | Voluntary agreement | Verbraucherschutz | Consumer protection | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825750