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Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung; Gretzel, Ulrike - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
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Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and emotion on a social messaging line app
Chen, Chih Ping - In: International journal of market research 63 (2021) 2, pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
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Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel; Bonuke, Ronald; Komen, Joyce - In: Journal of marketing for higher education 30 (2020) 1, pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
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Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos; Manganari, Emmanouela - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 288-308
Persistent link: https://www.econbiz.de/10014302692
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An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy : a research on university students
Akbulut, Ayşe; Esiyok, Elif; Cigdemoglu, Ceyhan; … - In: International journal of internet marketing and … 20 (2024) 3/4, pp. 272-291
Persistent link: https://www.econbiz.de/10015065539
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny; Men, Linjuan Rita - In: Journal of marketing communications 23 (2017) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
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Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu - In: Journal of global marketing 31 (2018) 5, pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
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An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng; Oh, Ga-Eun; Cho, Heetae - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
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Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark; Iyer, Rajesh; Babin, Barry J. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013492778