Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The handbook of European adver...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Werbung
13,854
Advertising
9,787
Internationaler Vergleich
6,894
Europäische Gemeinschaften
6,531
Werbewirkung
3,791
Advertising effects
3,737
EU-Staaten
3,033
EU countries
3,031
Consumer behaviour
2,884
Deutschland
2,536
Online-Marketing
1,790
Internet marketing
1,785
USA
1,768
Theorie
1,653
Theory
1,604
Germany
1,562
United States
1,351
Aufsatzsammlung
1,244
Binnenmarkt
1,140
Welt
1,131
World
1,126
Großbritannien
999
Europa
938
Marketing
834
Vergleich
756
EG-Staaten
750
Markenführung
737
Brand management
733
United Kingdom
709
Comparison
707
Marketingmanagement
654
advertising
648
Marketing management
629
Europäische Union
618
Kongress
591
EU-Binnenmarkt
561
Single European market
561
Social Web
552
Wettbewerb
552
more ...
less ...
Online availability
All
Undetermined
1,416
Free
550
Type of publication
All
Article
2,193
Book / Working Paper
683
Journal
14
Type of publication (narrower categories)
All
Article in journal
2,103
Aufsatz in Zeitschrift
2,103
Graue Literatur
136
Non-commercial literature
136
Working Paper
109
Arbeitspapier
104
Aufsatz im Buch
83
Book section
83
Hochschulschrift
57
Thesis
42
Collection of articles of several authors
39
Sammelwerk
39
Konferenzschrift
22
Aufsatzsammlung
21
Conference paper
15
Konferenzbeitrag
15
Bibliografie enthalten
14
Bibliography included
14
Conference proceedings
11
Lehrbuch
9
Textbook
8
Market information
6
Marktinformation
6
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Reprint
4
Bibliografie
3
Guidebook
3
Ratgeber
3
Festschrift
2
Advisory report
1
Doctoral Thesis
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Gutachten
1
Mehrbändiges Werk
1
Mikroform
1
more ...
less ...
Language
All
English
2,790
German
103
Russian
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
Swedish
1
more ...
less ...
Author
All
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
more ...
less ...
Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
OECD
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Organisation for Economic Co-operation and Development
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Point-of-Purachse Advertising Institute
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Quantitative marketing and economics : QME
11
more ...
less ...
Source
All
ECONIS (ZBW)
2,884
EconStor
6
Showing
1
-
10
of
2,890
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
2
Umweltmaßnahmen und Ökologieorientierung in der Europäischen Gemeinschaft und in Österreich : Umweltschutz im internat. Vergleich
Jettel, Christoph
-
1990
Persistent link: https://www.econbiz.de/10000815958
Saved in:
3
Consumers and the common agricultural policy : a report
1988
-
1. publ.
Persistent link: https://www.econbiz.de/10000764744
Saved in:
4
Auswirkungen von Erzeuger- und Verbraucherreaktionen in der EG beim Einsatz von gentechnologisch hergestelltem Bovinem Somatotropin (BST) in der Milchproduktion
Meimberg, Rüdiger
-
1992
Persistent link: https://www.econbiz.de/10000336249
Saved in:
5
Auswirkungen des EG-Binnenmarktes für Energie auf Verbraucher und Energiewirtschaft in der Bundesrepublik
Hillebrand, Bernhard
(
contributor
); …
-
1991
Persistent link: https://www.econbiz.de/10013392904
Saved in:
6
Umweltorientiertes Konsumentenverhalten in Europa
Schuster, Raphaela
-
1992
Persistent link: https://www.econbiz.de/10014009276
Saved in:
7
Motive beim Weinkonsum : Unterschiede zwischen deutschen und ukrainischen Konsumenten
Rewerts, Astrid Lucie
-
2009
Persistent link: https://www.econbiz.de/10003880691
Saved in:
8
Conditional cooperation on three continents
Kocher, Martin
;
Cherry, Todd L.
;
Kroll, Stephan
; …
-
2007
Persistent link: https://www.econbiz.de/10003465123
Saved in:
9
Motive beim Weinkonsum : Unterschiede zwischen deutschen und ukrainischen Konsumenten
Rewerts, Astrid Lucie
-
2009
Persistent link: https://www.econbiz.de/10008737551
Saved in:
10
International comparison of consumption patterns by cluster analysis
Kovács, Ilona
- In:
Acta oeconomica : periodical of the Hungarian Academy …
35
(
1986
)
3/4
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003607711
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
