Despite the very long history of research on heritable traits, we still know very little about genetic effects on judgment and choice, including consumer decision making. Building on recent advances in epigenetics, we hypothesize that people inherit a general prudence tendency, which affects...

Genetic factors play a major role in the development of Alzheimer's disease and related dementias (ADRD). Observable genetic factors could impact household planning and medical care if they contain actionable information, meaning that they i) are associated with significant harms, ii) reflect...

A field of challenged consumption -- Analysing challenged consumption from a practice theoretical perspective -- Dealing with environmental challenges -- Dealing with food risk challenges -- Dealing with challenges of cooking from scratch -- Dealing with nutritional challenges -- Concluding...