On the heritability of consumer decision making : an exploratory approach for studying genetic effects on judgment and choice
Year of publication: |
2011
|
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Authors: | Simonson, Itamar ; Sela, Aner |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 6, p. 951-966
|
Subject: | Konsumentenverhalten | Consumer behaviour | Genetik | Genetics | Persönlichkeitspsychologie | Personality psychology | USA | United States |
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