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Konsumentenverhalten
Kommunikation
12,859
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9,666
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5,529
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3,829
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2,665
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2,545
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Berger, Jonah
6
Esch, Franz-Rudolf
6
Galinsky, Adam D.
6
Rucker, Derek D.
6
Dräger, Lena
5
Dubois, David
5
Pfajfar, Damjan
5
Dellaert, Benedict G. C.
4
Lamla, Michael
4
Packard, Grant
4
Enke, Margit
3
Fang, Hanming
3
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3
Murray, Kyle B.
3
Pedemonte, Mathieu
3
Pennings, Joost M. E.
3
Reimann, Martin
3
Rose, Andrew
3
Sheehan, Daniel
3
Sánchez-Fernández, Juan
3
Wansink, Brian
3
Wu, Zenan
3
Aaker, Jennifer
2
Antonides, Gerrit
2
Asugman, Gulden
2
Bartosik-Purgat, Małgorzata
2
Bilharz, Michael
2
Bone, Sterling A.
2
Brandt, David Randall
2
Bruns, Andrea
2
Capriello, Antonella
2
Casado-Aranda, Luis-Alberto
2
Dahlén, Micael
2
Donohue, William A.
2
Einwiller, Sabine
2
Fricke, Vera
2
Garbinsky, Emily N.
2
Garding, Stefan
2
Godes, David
2
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1
Friedrich-Schiller-Universität Jena
1
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1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
IGI Global
1
Institut für Sozial-Ökologische Forschung
1
VVB LAUFERSWEILER Verlag
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Journal of business research : JBR
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of advertising research
10
Journal of marketing communications
8
Journal of retailing and consumer services
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
The journal of consumer marketing
5
European journal of marketing
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing research : JMR
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of hospitality management
3
International review on public and non-profit marketing
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Journal of communication management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
NBER working paper series
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
3
Central European business review : CEBR
2
Consumer psychology review
2
Corporate social responsibility and environmental management
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Decision sciences : DS
2
Freiberger Arbeitspapiere
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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2
Global business and finance review
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
443
EconStor
1
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1
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
2
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
3
Symbols, rituals and power : the lost dimensions of crisis management
Hart, Paul 't
-
2008
Persistent link: https://www.econbiz.de/10003719032
Saved in:
4
Die Einkaufsrevolution : Konsumenten entdecken ihre
Macht
Busse, Tanja
-
2008
-
Aktual. Taschenbucherstausg. 01/2008
Persistent link: https://www.econbiz.de/10003473890
Saved in:
5
Generous paupers and stingy princes : power drives consumer spending on self versus others
Rucker, Derek D.
;
Dubois, David
;
Galinsky, Adam D.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 1015-1029
Persistent link: https://www.econbiz.de/10009006651
Saved in:
6
Gaming with Mr. Slot or gaming the slot machine? : power, anthropomorphism, and risk perception
Kim, Sara
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10009160940
Saved in:
7
The limited effects of power on satisfaction with joint consumption decisions
Fisher, Robert J.
;
Grégoire, Yany
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 277-289
Persistent link: https://www.econbiz.de/10009259711
Saved in:
8
Surface acting in service : a two-context examination of customer power and politeness
Wessel, Jennifer L.
;
Steiner, Dirk D.
- In:
Human relations
68
(
2015
)
5
,
pp. 709-730
Persistent link: https://www.econbiz.de/10011283769
Saved in:
9
Like me, buy me : the effect of soft power on exports
Rose, Andrew
-
2015
Persistent link: https://www.econbiz.de/10011349397
Saved in:
10
Online reviews : the impact of power and incidental similarity
Zhang, Lu
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 633-651
Persistent link: https://www.econbiz.de/10011349955
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