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Konsumentenverhalten
Evolutionary economics
4
Consumer behaviour
3
Evolutionsökonomik
3
Theorie
3
Theory
3
USA
3
United States
3
Acculturation
2
Antitrust law
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Beziehungsmarketing
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Cultural identification
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Hispanic
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Kartellrecht
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Language
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Market segmentation
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Marktsegmentierung
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Relationship marketing
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Risiko
2
Risk
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Segmentation
2
Selling
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Anforderungsprofil
1
Automotive market
1
Betriebliche Investitionstheorie
1
Brand extension
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Brand extensions
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Brand image
1
Brand management
1
Business process management
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Business‐to‐business marketing
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Channel relationships
1
Comparative advantage
1
Competitive advantage
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Confidence
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Corporate investment theory
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Co‐operation
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Customer orientation
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Customer service
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Dickson, Peter R.
3
Alvarez, Cecilia M. O.
2
Hunter, Gary K.
1
Jayanti, Rama K.
1
Miniard, Paul W.
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Urbany, Joel E.
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Wilkie, William L.
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Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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2
Buyer uncertainty and information search
Urbany, Joel E.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 208-215
Persistent link: https://www.econbiz.de/10001099794
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3
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
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