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Zur qualitativen Konsumentenforschung
Buber, Renate - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 183-198). 2005
Persistent link: https://www.econbiz.de/10002969646
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Mixed-Model-Design : die Nutzung von Ruhezonen in Einkaufszentren
Buber, Renate; Ruso, Bernhart; Gadner, Johannes - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 883-901). 2009
Persistent link: https://www.econbiz.de/10003827460
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Measuring consumer behaviour : consumer behaviour in recreational and sales areas of shopping malls ; [report to the OeNB, Jubiläumsfond-Projekt No. 9793]
Buber, Renate; Ruso, Bernhart; Gadner, Johannes; … - 2004
Persistent link: https://www.econbiz.de/10003143126
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Consumer behaviour in recreational areas of shopping malls: a mixed-model research design
Buber, Renate; Gadner, Johannes; Ruso, Bernhart - In: Applying qualitative methods to marketing management …, (pp. 157-174). 2004
Persistent link: https://www.econbiz.de/10001923126
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Consumers' knowledge of controlled ventilation systems
Gadner, Johannes; Buber, Renate - In: Organising knowledge : methods and case studies, (pp. 113-124). 2004
Persistent link: https://www.econbiz.de/10001924259