Zur qualitativen Konsumentenforschung
Year of publication: |
2005
|
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Authors: | Buber, Renate |
Published in: |
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen. - Heidelberg : Physica-Verl., ISBN 3-7908-1585-3. - 2005, p. 183-198
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Subject: | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Theorie | Theory |
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