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Alternative market research methods : market sensing
Longbottom, David (ed.); Lawson, Alison (ed.) - 2017
Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach …, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection … / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom …
Persistent link: https://www.econbiz.de/10011556475
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Alternative market research methods : market sensing
Lawson, Alison (contributor); Longbottom, David (contributor) - 2017
pt. I. Theoretical underpinnings for market sensing -- pt. II. Marketing research methods for market sensing -- pt. III …. Research presentation and research ethics. …
Persistent link: https://www.econbiz.de/10013181350
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - 3rd ed.
/or frequently used in consumer behaviour and marketing research …
Persistent link: https://www.econbiz.de/10013208270
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - Third edition
Persistent link: https://www.econbiz.de/10013547488
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Lebensstil-Forschung : theoretische Grundlagen und praktische Anwendungen ; mit 11 Abbildungen
Drieseberg, Thomas - 1995
Persistent link: https://www.econbiz.de/10000541093
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner - 1995
Persistent link: https://www.econbiz.de/10000533872
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Oxford : Oxford University Press; anfangs: Chicago, …; … - 1.1974/75 -
Persistent link: https://www.econbiz.de/10000353577