Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Werner Pepels
| Year of publication: |
1995
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Prognoseverfahren | Forecasting model | Theorie | Theory | Marketingforschung | Verbraucherforschung | Kaufverhalten | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 447 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [431] - 433 |
| ISBN: | 3-8252-8094-2 ; 3-7910-6004-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000533872