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Contemporary Trends in Marketing : Problems, Processes and Prospects

Saini, Aarti (ed.); Paul, Justin (ed.); … - 2023

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...

Persistent link: https://www.econbiz.de/10014333805

A moderated-mediation model of perceived enjoyment, security and trust on customer satisfaction : evidence from banking industry in India

Sathar, Meharaj Banu Abdul; Rajagopalan, Malini; Naina, … - In: Journal of Asia Business Studies 17 (2023) 3, pp. 656-679

Persistent link: https://www.econbiz.de/10014335450

Web design and trust as moderators in the relationship between e-service quality, customer satisfaction and customer loyalty

Venkatakrishnan, Jeeva; Alagiriswamy, Ravikumar; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2455-2484

Persistent link: https://www.econbiz.de/10014457817

Antecedents of consumers' online apparel purchase intention through virtual try on technology : a moderated moderated-mediation model

Chidambaram, Vijayabanu; Rana, Nripendra P.; Parayitam, … - In: Journal of consumer behaviour 23 (2024) 1, pp. 107-125

Persistent link: https://www.econbiz.de/10014468177

The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model

Anurag Singh; Patel, Ashok Kumar; Parayitam, Satyanarayana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 304-327

Persistent link: https://www.econbiz.de/10013410694

Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective response and general attitude toward ad was examined....

Persistent link: https://www.econbiz.de/10014226226

A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India

Rajarathinam, Krishna Kumar; Rathinam, Logu; Parayitam, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 48-76

Persistent link: https://www.econbiz.de/10014318181

Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India

Madhu, Sumetha; Soundararajan, Vasanthi; Parayitam, … - In: Journal of internet commerce 22 (2023) 3, pp. 395-431

Persistent link: https://www.econbiz.de/10014320493

Assessing customers' attitude towards online apparel shopping : a three-way interaction model

Patel, Ashok Kumar; Anurag Singh; Rana, Nripendra P.; … - In: Journal of business research : JBR 164 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014303772

Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes

Patel, Ashok Kumar; Anurag Singh; Parayitam, Satyanarayana - In: Journal of advances in management research : JAMR 20 (2023) 2, pp. 161-187

Persistent link: https://www.econbiz.de/10014305239