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The social side of innovation : peer influence in online brand communities
Wang, Nan; Lv, Tian; Wang, Liya; Guo, Aifang; Ma, Zhenzhong - In: Management decision 61 (2023) 10, pp. 2994-3016
Persistent link: https://www.econbiz.de/10014428466
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Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong; Guo, Guangrui; Lei, Jing - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
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The effect of variability in price on consumer brand choice
Murthi, B. P. S.; Haruvy, Ernan; Zhang, He - In: Review of marketing science 5 (2007) 4, pp. 1-24
Persistent link: https://www.econbiz.de/10003888799
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Taming the complexity in search matching : two-sided recommender systems on digital platforms
Malgonde, Onkar; Zhang, He; Padmanabhan, Balaji; … - In: MIS quarterly 44 (2020) 1, pp. 48-84
Persistent link: https://www.econbiz.de/10012203888