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The social side of innovation : peer influence in online brand communities
Wang, Nan
;
Lv, Tian
;
Wang, Liya
;
Guo, Aifang
;
Ma, Zhenzhong
- In:
Management decision
61
(
2023
)
10
,
pp. 2994-3016
Persistent link: https://www.econbiz.de/10014428466
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2
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong
;
Guo, Guangrui
;
Lei, Jing
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
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The effect of variability in price on consumer brand choice
Murthi, B. P. S.
;
Haruvy, Ernan
;
Zhang, He
- In:
Review of marketing science
5
(
2007
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003888799
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Taming the complexity in search matching : two-sided recommender systems on digital platforms
Malgonde, Onkar
;
Zhang, He
;
Padmanabhan, Balaji
; …
- In:
MIS quarterly
44
(
2020
)
1
,
pp. 48-84
Persistent link: https://www.econbiz.de/10012203888
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