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Taiwan
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Consumer behaviour
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Global financial crisis
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Perceived insider status
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Ding, Cherng G.
3
Chang, Kuochung
1
Lin, Chien-hung
1
Liou, Fen-May
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Liu, Na-ting
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Peng, Sheng-Yao
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Electronic commerce research and applications
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European journal of marketing : EJM
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The journal of brand management : an international journal
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ECONIS (ZBW)
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B2B brand extension to the B2C market : the case of the ICT industry in Taiwan
Tang, Ying-Chan
;
Liou, Fen-May
;
Peng, Sheng-Yao
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 399-411
Persistent link: https://www.econbiz.de/10003745626
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2
The roles of personality and general ethical judgments in intention to not repay credit card expenses
Ding, Cherng G.
;
Chang, Kuochung
;
Liu, Na-ting
- In:
The service industries journal
29
(
2009
)
5/6
,
pp. 813-834
Persistent link: https://www.econbiz.de/10003880612
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3
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
4
How does background music tempo work for online shopping?
Ding, Cherng G.
;
Lin, Chien-hung
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 299-307
Persistent link: https://www.econbiz.de/10009730236
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