How does background music tempo work for online shopping?
Year of publication: |
2012
|
---|---|
Authors: | Ding, Cherng G. ; Lin, Chien-hung |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 299-307
|
Subject: | Arousal | Background music | E-commerce | Hedonic products | Pleasure | Purchase intention | Trust | Utilitarian products | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Musik | Music | Musikwirtschaft | Music industry | Vertrauen | Confidence | Online-Handel | Online retailing |
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