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Konsumentenverhalten
Agribusiness
12,686
Werbung
11,347
Advertising
11,325
Demand and Price Analysis
5,302
Agro-industry
4,608
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4,605
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3,849
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1,614
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1,606
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1,507
Theory
1,484
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1,475
advertising
1,405
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1,223
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1,189
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1,094
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1,048
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1,046
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942
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849
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803
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788
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761
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Septianto, Felix
23
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15
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14
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12
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12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Terlutter, Ralf
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
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6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Friedrich-Schiller-Universität Jena
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
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Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Christian-Albrechts-Universität zu Kiel / Institut für Agrarökonomie
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
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FAO
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1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
103
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of promotion management : JPM
44
Journal of retailing and consumer services
42
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Psychology & marketing
37
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Journal of marketing
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
15
Marketing intelligence & planning
14
European journal of marketing
13
The journal of product & brand management
13
Journal of historical research in marketing
12
International journal of hospitality management
11
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
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EconStor
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1
Two preference metrics provide settings for the study of properties of binary relations
Knoblauch, Vicky
- In:
Theory and decision : an international journal for …
79
(
2015
)
4
,
pp. 615-625
Persistent link: https://www.econbiz.de/10011485463
Saved in:
2
Shopping value orientation : conceptualization and measurement
Kim, Youn-kyung
;
Lee, Min-young
;
Park, Soo-hee
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2884-2890
Persistent link: https://www.econbiz.de/10010235289
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3
Improving the service quality of telecommunication companies using online customer and employee review analysis
Sinha, Akhouri Amitanand
;
Rajendran, Suchitra
; …
- In:
Quality management journal : QMJ
27
(
2020
)
4
,
pp. 182-199
Persistent link: https://www.econbiz.de/10012309636
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4
Toward a luxury service value taxonomy : empirical evidence and future directions
Conejo, Francisco J.
;
Cunningham, Lawrence F.
;
Young, …
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012179198
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5
Measuring young consumers' sustainable consumption behavior : development and validation of the YCSCB scale
Fischer, Daniel
;
Böhme, Tina
;
Geiger, Sonja Maria
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10011786209
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6
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
7
TV
advertising
spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
8
Advertising
functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind
;
Hansen, Håvard
;
Onozaka, Yuko
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
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9
The effect of
advertising
and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
Saved in:
10
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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