Unintended effects of incentivizing consumers to recommend a favorite brand
George Anghelcev
| Year of publication: |
2015
|
|---|---|
| Authors: | Anghelcev, George |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 3, p. 210-223
|
| Subject: | motivation crowding | incentives | intrinsic motivation | WOM marketing | advertising | Motivation | Konsumentenverhalten | Consumer behaviour | Leistungsanreiz | Performance incentive | Leistungsmotivation | Work motivation | Werbung | Advertising | Werbewirkung | Advertising effects | Markenführung | Brand management | Virales Marketing | Viral marketing | Anreiz | Incentives |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376491