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Dump or recycle? : nostalgia and consumer recycling behavior
Zhang, Xiadan; Gong, Xiushuang; Jiang, Jing - In: Journal of business research : JBR 132 (2021), pp. 594-603
Persistent link: https://www.econbiz.de/10012581642
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Healthy-angular, unhealthy-circular : effects of the fit between shapes and healthiness on consumer food preferences
Wang, Jie; Zhang, Xiadan; Jiang, Jing - In: Journal of business research : JBR 139 (2022), pp. 740-750
Persistent link: https://www.econbiz.de/10013194275
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan; Jiang, Jing; Gong, Xiushuang; Wang, Jie - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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Responses of Chinese consumers to corporate advertising themes : cue applicability and contextual priming effects
Jiang, Jing; Tao, Xiaobo - In: Asian journal of marketing : the official journal of … 5 (2011) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10009159948
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Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.; Park, Jin Seong - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10003979270