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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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2
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
3
An integrative framework of mobile commerce consumers' privacy concerns and willingness to use : an empirical study
Dai, Hua
;
Wen, Kuang-wei
;
Singh, Rahul
;
Iyer, Lakshmi S.
- In:
International journal of electronic business
10
(
2012
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10009658697
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