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Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003754335

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207

Incorporating responsiveness to marketing efforts when modeling brand choice

Fok, Dennis; Franses, Philip Hans; Paap, Richard - 2001

Persistent link: https://www.econbiz.de/10001612168

Modeling category-level purchase timing with brand-level marketing variables

Fok, Dennis; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 469-489

Persistent link: https://www.econbiz.de/10003825045

Reward redemption effects in a loyalty program when customers choose how much and when to redeem

Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355

Persistent link: https://www.econbiz.de/10011280204

The need for market segmentation in buy-till-you-defect models

Korkmaz, Evsen; Fok, Dennis; Kuik, Roelof - 2014

Persistent link: https://www.econbiz.de/10010351520

Model-based purchase predictions for large assortments

Jacobs, Bruno J. D.; Donkers, Bas; Fok, Dennis - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 389-404

Persistent link: https://www.econbiz.de/10011498915

Modeling category-level purchase timing with brand-level marketing variables

Fok, Dennis (contributor); Paap, Richard (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001783902

Synergistic and cannibalization effects in a partnership loyalty program

Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042

Persistent link: https://www.econbiz.de/10012614780

Understanding large-scale dynamic purchase behavior

Jacobs, Bruno; Fok, Dennis; Donkers, Bas - 2020

Persistent link: https://www.econbiz.de/10012316526

A service of the