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Konsumentenverhalten
Children
18,809
Kinder
17,855
Werbung
11,383
Advertising
11,361
Health
4,111
Gesundheit
4,079
Werbewirkung
4,049
Advertising effects
3,999
Consumer behaviour
3,990
USA
3,327
United States
2,972
Eltern
2,730
Parents
2,630
Bildungsniveau
2,438
Educational achievement
2,431
Kind
2,270
Körpergewicht
2,170
Body weight
2,159
Theorie
2,134
Theory
2,108
Internet marketing
1,923
Online-Marketing
1,922
Deutschland
1,919
Schätzung
1,869
Estimation
1,855
Familie
1,774
Mothers
1,730
Mütter
1,724
Family
1,635
Germany
1,595
Social marketing
1,468
advertising
1,408
children
1,407
Ernährungsverhalten
1,350
Eating habit
1,347
Youth
1,325
Cognition
1,309
Kognition
1,303
Gender
1,292
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All
Undetermined
1,806
Free
759
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All
Article
2,925
Book / Working Paper
915
Journal
17
Type of publication (narrower categories)
All
Article in journal
2,784
Aufsatz in Zeitschrift
2,784
Graue Literatur
213
Non-commercial literature
213
Working Paper
184
Arbeitspapier
170
Aufsatz im Buch
138
Book section
138
Hochschulschrift
72
Collection of articles of several authors
62
Sammelwerk
62
Thesis
58
Aufsatzsammlung
33
Konferenzschrift
25
Conference paper
24
Konferenzbeitrag
24
Bibliografie enthalten
13
Bibliography included
13
Conference proceedings
13
Collection of articles written by one author
10
Sammlung
10
Lehrbuch
9
Textbook
8
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Reprint
6
Bibliografie
3
Festschrift
3
Guidebook
3
Ratgeber
3
Amtsdruckschrift
2
Government document
2
Statistik
2
Systematic review
2
Übersichtsarbeit
2
Fallstudiensammlung
1
Glossar enthalten
1
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1
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Language
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English
3,728
German
125
French
5
Russian
3
Polish
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
Undetermined
1
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Author
All
Septianto, Felix
24
Chan, Kara
16
Eisend, Martin
15
Gierl, Heribert
15
Pelsmacker, Patrick de
15
Dahlén, Micael
13
Taylor, Charles Raymond
12
Dens, Nathalie
11
Hudders, Liselot
11
Naderer, Brigitte
11
Wu, Linwan
11
Yoon, Sukki
11
Dewitte, Siegfried
10
Diehl, Sandra
10
Ghose, Anindya
10
Matthes, Jörg
10
Rosengren, Sara
10
Thaichon, Park
10
Warlop, Luk
10
Wilbur, Kenneth C.
10
Yoon, Hye Jin
10
Boerman, Sophie C.
9
Dragone, Davide
9
Evans, Nathaniel J.
9
Jin, Ginger Zhe
9
Quach, Sara
9
Sahni, Navdeep S.
9
Schildberg-Hörisch, Hannah
9
Stafford, Marla Royne
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Choi, Yung Kyun
8
Dodoo, Naa Amponsah
8
Kareklas, Ioannis
8
Kim, Jungkeun
8
Pechmann, Cornelia
8
Reijmersdal, Eva A. van
8
Rozendaal, Esther
8
Shin, Jiwoong
8
Zúñiga, Miguel Ángel
8
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Institution
All
National Bureau of Economic Research
13
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Econ Verlag
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
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Published in...
All
International journal of advertising : the review of marketing communications
128
Journal of business research : JBR
126
Journal of marketing communications
102
Young consumers : insight and ideas for responsible marketers
75
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
70
Journal of retailing and consumer services
54
Journal of promotion management : innovations in planning and applied research
50
Psychology & marketing
49
Journal of promotion management : JPM
45
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
International journal of consumer studies
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
32
Health marketing quarterly
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
26
European journal of marketing
25
Journal of current issues and research in advertising : JCIRA
24
Journal of international consumer marketing
24
Journal of marketing
23
Journal of marketing management : MM
23
The journal of consumer marketing
23
Journal of marketing research : JMR
21
Marketing intelligence & planning
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Asia Pacific journal of marketing and logistics
19
Marketing : ZFP ; journal of research and management
19
Marketing letters : a journal of research in marketing
19
Journal of business ethics : JOBE
18
Journal of current issues and research in advertising
18
International journal of retail & distribution management
17
Journal of global marketing
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
The journal of product & brand management
16
Australasian marketing journal
15
International journal of hospitality management
15
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Source
All
ECONIS (ZBW)
3,842
EconStor
14
RePEc
1
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1
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10
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3,857
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date (newest first)
date (oldest first)
1
Advertising
healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria
;
Oakes, Steve
;
Hunter-Jones, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Saved in:
2
Family-based treatment for
obesity
in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
3
Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.
;
Gainforth, Heather L.
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
Saved in:
4
Fear vs humor appeals : a comparative study of
children
's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
5
A macro-level assessment of introducing
children
food
advertising
restrictions on
children
's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
6
Milk, juice, or cola? : exploring the effect of product placement on
children
’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
7
You eat "like a girl" : gender differences in content and effects of food
advertising
depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
8
YouTube influencers : a new defense against childhood
obesity
?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
9
Consumer wisdom : a mindful connection between healthy food
advertising
and
obesity
prevention
Hussain, Khalid
;
Junaid, Muhammad
;
Javed, Muzhar
;
Ali, …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409
Saved in:
10
No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Koch, Matthias
;
Orazi, Davide Christian
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 356-368
Persistent link: https://www.econbiz.de/10011791081
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