Narrow search
Showing 1 - 10 of 228
Cover Image
The adoption of social networking technologies in cinema releases
Westland, James Christopher - In: Information technology and management 13 (2012) 3, pp. 167-181
Persistent link: https://www.econbiz.de/10009619198
Cover Image
Information as a market product and information markets
Zielińska, Anetta - In: Czech journal of social sciences, business and … 5 (2016) 4, pp. 31-38
Persistent link: https://www.econbiz.de/10011639083
Cover Image
Persuading customers to buy early : the value of personalized information provisioning
Drakopoulos, Kimon; Jain, Shobhit; Randhawa, Ramandeep - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 828-853
Persistent link: https://www.econbiz.de/10012505294
Cover Image
La curiosité du consommateur : synthèse bibliométrique et bibliographique
Beck, Marie - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 59-101
Persistent link: https://www.econbiz.de/10014633062
Cover Image
Long-Run vs. Short-Run Perspectives on Consumer Scheduling: Evidence from a Revealed-Preference Experiment among Peak-Hour Road Commuters
Peer, Stefanie; Verhoef, Erik; Knockaert, Jasper; … - 2011
Theoretical and empirical studies of consumer scheduling behavior usually ignore that consumers have more flexibility to adjust their schedule in the long run than in the short run. We are able to distinguish between long-run choices of travel routines and short-run choices of departure times...
Persistent link: https://www.econbiz.de/10010326326
Cover Image
Advertising in the U.S. Personal Computer Industry
Goeree, Michelle S. - 2004
) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising …
Persistent link: https://www.econbiz.de/10010263301
Cover Image
Boundedly rational consumers, energy and investment literacy, and the display of information on household appliances
Blasch, Julia; Filippini, Massimo; Kumar, Nilkanth - 2016
more efficient appliances is the display of energy-related information in the form of energy-efficiency labels on electric … literacy. Thus, two questions arise when it comes to the display of energy-related information on appliances: (1) What kind of … information should be displayed to enable consumers to make rational and efficient choices? (2) What abilities and prior knowledge …
Persistent link: https://www.econbiz.de/10011753313
Cover Image
Advertising as a distortion of social learning
Brekke, Kjell Arne; Rege, Mari - 2006
By combining a theory of herding behavior with the phenomenon of availability heuristic, this paper shows that non-informative advertisements can affect people’s choices by influencing their perception of product quality. We present a model in which people can learn about product quality by...
Persistent link: https://www.econbiz.de/10010284386
Cover Image
Advertising as distortion of learning in markets with network externalities
Brekke, Kjell Arne; Rege, Mari - 2006
We present a theory of how advertising can break a lock-in by distorting beliefs about market shares in markets with network externalities. On the background of the availability heuristic we assume that people learn about market shares by observing product adoption of others, but are not able to...
Persistent link: https://www.econbiz.de/10010284390
Cover Image
The effect of the pace of presentation on the learning of marketing information by elderly consumers
Ensley, Elizabeth Ehlert - 1986
Persistent link: https://www.econbiz.de/10000733187