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On mobile phone markets that have reached the maturity stage, customer recommendation becomes a critical focus for operators to attract subscribers from rival operators. Referral propensity is also an indicator of subscriber satisfaction and loyalty. The aim of this paper is to examine the...
Persistent link: https://www.econbiz.de/10013096721
changing operator by ensuring service and platform compatibility and reducing tariff complexity. In light of our results we …
Persistent link: https://www.econbiz.de/10010208979
We study how two distinct types of pre-entry experience - core technological experience and market-based complementary experience - affect post-entry performance in a new industry. We focus on the fit between capabilities generated through pre-entry experience and the preferences of...
Persistent link: https://www.econbiz.de/10010357549
Turkish consumer survey data is used to analyze the main factors that affect consumers' choice of different mobile telecommunications networks. The analysis shows that consumers' choice is significantly affected by the choices of other consumers with whom the consumer is more likely to interact....
Persistent link: https://www.econbiz.de/10010310634
Persistent link: https://www.econbiz.de/10011621591
The market for payment cards is inherently two sided. Consumers benefit from increased merchant acceptance of payment cards and vice versa. To quantify the interdependence of consumer and merchants or network externalities, we construct and estimate a structural two-sided model of a payment...
Persistent link: https://www.econbiz.de/10012058945
This study realizes the benefits of optical fiber broadband as an economic stimulation thus it analyzes the determinants of optical fiber share in total broadband connections in OECD countries with the focus on the demand-driven factors and the government roles as the stimulator, the regulator...
Persistent link: https://www.econbiz.de/10011446901
Consumer satisfaction is a key determinant of customer retention, profitability of operators, consumer welfare and a strategic variable for competition and international comparisons. Spain's mobile customer satisfaction is the lowest in the European Union according to recent EU studies (SMREC,...
Persistent link: https://www.econbiz.de/10010213145
The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples...
Persistent link: https://www.econbiz.de/10014371908
In this paper, we analyze the broadband Internet adoption/usage decisions. To this end, we estimate a sample selection model. In the first stage, we analyze whether the individuals have adopted broadband Internet; in the second stage, we analyze the Internet usage diversity given adoption. We...
Persistent link: https://www.econbiz.de/10014183257