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Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...
Heiler, Florian; Schmalnauer, Martina; Schmutz, Petra; … - 2009
Persistent link: https://www.econbiz.de/10003809534
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Verbrauchersegmentierung bei der Neuproduktbeurteilung von Lebensmitteln
Sparke, Kai - 2008
Persistent link: https://www.econbiz.de/10003631820
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Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
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Resonance testing : an industry approach for experiential concept evaluation
Liikkanen, Lassi A.; Reavey, Heather - In: International journal of product development : IJPD 20 (2015) 4, pp. 265-285
Persistent link: https://www.econbiz.de/10011533805
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How complaining customers make companies listen and influence product development
Christiansen, John K.; Gasparin, Marta; Varnes, Claus; … - In: International journal of innovation management 20 (2016) 1, pp. 1650001-1-31
Persistent link: https://www.econbiz.de/10011472468
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Well-designed : how to use empathy to create products people love
Kolko, Jon - 2014
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider...
Persistent link: https://www.econbiz.de/10010466918
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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Ubiquitärer E-Service für Konsumenten : die Perspektive der Theorie psychologischer Reaktanz
Arnold, Christian - 2015
Persistent link: https://www.econbiz.de/10010497639
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Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003843941