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Konsumentenverhalten
Consumer behaviour
34
Theorie
21
Theory
21
Brand management
11
Markenführung
11
Brand
9
Markenartikel
9
Marketing
8
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Measurement
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Messung
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Relationship marketing
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English
30
German
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Pieters, Rik
29
Wedel, Michel
9
Zeelenberg, Marcel
5
Botschen, Günther
3
Horen, Femke van
3
Lans, Ralf van der
3
Thelen, Eva M.
3
Baumgartner, Hans
2
Jong, Martijn G. de
2
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Coelho do Vale, Rita
1
Erdem, Tülin
1
Esch, Franz-Rudolf
1
Fox, Jean-Paul
1
Giesen, Roxanne I. van
1
Herpen, Erica van
1
Martinovici, Ana
1
Miceli, Gaetano Nino
1
Satomura, Takuya
1
Sánchez, Isabel
1
Ven, Niels Van de
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Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
4
Journal of business research : JBR
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of marketing research
2
Advances in services marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
1
Handbook of consumer psychology
1
Handelsforschung
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of the American Statistical Association : JASA
1
Marketing and consumer psychology series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New developments and approaches in consumer behavior research
1
Psychology & marketing
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Working paper / European Institute for Advanced Studies in Management
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ECONIS (ZBW)
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1
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
2
Hard versus soft laddering : implications for appropriate use
Botschen, Günther
- In:
New developments and approaches in consumer behavior …
,
(pp. 321-339)
.
1998
Persistent link: https://www.econbiz.de/10001299786
Saved in:
3
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
4
Identifikation von Kundenerwartungen an die Dienstleistungsqualität : Evaluierung attributorientierter Methoden
Botschen, Günther
(
contributor
)
- In:
Grundsatzfragen und Herausforderungen des …
,
(pp. 157-178)
.
1996
Persistent link: https://www.econbiz.de/10001295765
Saved in:
5
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 615-631
Persistent link: https://www.econbiz.de/10010226766
Saved in:
6
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
Saved in:
7
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
8
Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans
;
Pieters, Rik
- In:
Handbook of consumer psychology
,
(pp. 367-392)
.
2008
Persistent link: https://www.econbiz.de/10003716210
Saved in:
9
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
10
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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