Cui, Lixin; Liang, Yibao; Li, Yiling - In: Journal of industry - university collaboration : JIUC 2 (2020) 1, pp. 22-33
Purpose Service innovation is a key source of competence for service enterprises. Along with the emergence of crowdsourcing platforms, consumers are frequently involved in the process of service innovation. In this paper, the authors describe the crowdsourcing ideation...