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The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A. - In: Journal of business research : JBR 60 (2007) 5, pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
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Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence
Zeithaml, Valarie A. - In: Journal of marketing 52 (1988) 3, pp. 2-22
Persistent link: https://www.econbiz.de/10001054875
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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How innovativeness influences Internet shopping
Goldsmith, Ronald E.; Lafferty, Barbara A. - 2005
Persistent link: https://www.econbiz.de/10003297644
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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619
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Contextual cues and consumer satisfaction : the role of physical surroundings and employee behaviors in service settings
Bitner, Mary Jo - 1987
Persistent link: https://www.econbiz.de/10000803699
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Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: MSI reports : working paper series (2009) 3, pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
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Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: Journal of marketing research : JMR 50 (2013) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
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What unhappy customers want
Grainer, Marc; Noble, Charles H.; Bitner, Mary Jo; … - In: MIT sloan management review 55 (2013/14) 3, pp. 31-35
Persistent link: https://www.econbiz.de/10010354235