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Konsumentenverhalten
Consumer behaviour
17
Satisfaction
9
Zufriedenheit
9
Brand
7
Markenartikel
7
Brand image
6
Markenimage
6
USA
6
United States
6
Brand management
5
Markenführung
5
Lebensqualität
4
Perception
4
Personality psychology
4
Persönlichkeitspsychologie
4
Quality of life
4
Time
4
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4
Zeit
4
Advertising effects
3
Charity
3
Consumer goods
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Culture
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Experiment
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Fundraising
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Japan
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Kultur
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Marketing theory
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Marketingtheorie
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Nonprofit organization
3
Nonprofit-Organisation
3
Spain
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Spanien
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Werbewirkung
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Wohltätigkeit
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Advertising planning
2
Behaviour
2
Comparison
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English
17
Author
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Aaker, Jennifer
17
Mogilner, Cassie
8
Brasel, S. Adam
3
Fournier, Susan
3
Benet-Martínez, Verónica
2
Etkin, Jordan
2
Evangelidis, Ioannis
2
Garolera, Jordi
2
Vohs, Kathleen D.
2
Drolet, Aimee L.
1
Garbinsky, Emily N.
1
Griffin, Dale
1
Kamvar, Sepandar
1
Kamvar, Sepandar D.
1
Klesse, Anne-Kathrin
1
Pennington, Ginger L.
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Research paper series / Stanford Graduate School of Business
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Brand management ; Vol. 2
2
Working paper series / Center for Responsible Business, University of California
2
Cross-cultural and critical perspectives on brands
1
Journal of marketing research : JMR
1
Rock Center for Corporate Governance at Stanford University working paper series
1
Stanford University Graduate School of Business research paper
1
Working paper / Harvard Business School, Division of Research
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ECONIS (ZBW)
17
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Recalling mixed emotions
Aaker, Jennifer
(
contributor
);
Drolet, Aimee L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003719296
Saved in:
2
Time will tell : the distant appeal of promotion and imminent appeal of prevention
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003732758
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
4
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
5
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
Saved in:
6
"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
Saved in:
7
Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
Saved in:
8
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
9
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
10
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
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