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The Malleable Self: The Role o...
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Konsumentenverhalten
Consumer behaviour
17
Satisfaction
9
Zufriedenheit
9
Brand
7
Markenartikel
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Brand image
6
Markenimage
6
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Aaker, Jennifer
17
Mogilner, Cassie
8
Brasel, S. Adam
3
Fournier, Susan
3
Benet-Martínez, Verónica
2
Etkin, Jordan
2
Evangelidis, Ioannis
2
Garolera, Jordi
2
Vohs, Kathleen D.
2
Drolet, Aimee L.
1
Garbinsky, Emily N.
1
Griffin, Dale
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Kamvar, Sepandar
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Kamvar, Sepandar D.
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Research paper series / Stanford Graduate School of Business
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Brand management ; Vol. 2
2
Working paper series / Center for Responsible Business, University of California
2
Cross-cultural and critical perspectives on brands
1
Journal of marketing research : JMR
1
Rock Center for Corporate Governance at Stanford University working paper series
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Stanford University Graduate School of Business research paper
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ECONIS (ZBW)
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Recalling mixed emotions
Aaker, Jennifer
(
contributor
);
Drolet, Aimee L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003719296
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Time will tell : the distant appeal of promotion and imminent appeal of prevention
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003732758
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3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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4
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
5
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
Saved in:
6
"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
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7
Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
-
2010
Persistent link: https://www.econbiz.de/10003955410
Saved in:
8
Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer
;
Vohs, Kathleen D.
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
Saved in:
9
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
10
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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