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Konsumentenverhalten
Consumer behaviour
64
Advertising effects
61
Werbewirkung
61
Belgium
53
Belgien
45
Advertising
40
Werbung
39
Brand management
24
Markenführung
24
Internet marketing
20
Online-Marketing
20
Brand image
17
Markenimage
16
Product placement
16
Marketing management
15
Marketingmanagement
15
Product Placement
15
Fernsehwerbung
14
Television advertising
14
Emotion
11
Marketing
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Social Web
9
Social web
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Target group
8
Zielgruppe
8
Brand
7
Markenartikel
7
Theorie
7
Unternehmensethik
7
Advertising planning
6
Beziehungsmarketing
6
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Undetermined
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1
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Article
57
Book / Working Paper
5
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Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
6
Book section
6
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
62
Author
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Pelsmacker, Patrick de
54
Dens, Nathalie
28
Moons, Ingrid
8
Purnawirawan, Nathalia
6
Barbarossa, Camilla
5
Geuens, Maggie
5
Roozen, Irene T. M.
5
Verhellen, Yann
5
Avramova, Yana R.
4
Raedts, Mariet
4
De Meulenaer, Sarah
3
Janssens, Wim
3
Roozen, Irene
3
Buzeta, Cristian
2
Cornelis, Erlinde
2
De Cannière, Marie Hélène
2
Goos, Peter
2
Aleksandrovs, Leonids
1
Beckmann, Suzanne C.
1
Bont, Cees J. P. M. de
1
Carrigan, Marylyn
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Charry, Karine
1
Claeys, Christel
1
Daems, Kristien
1
De Houwer, Jan
1
De Keyzer, Freya
1
De Pelsmacker, Patrick
1
Driesen, Liesbeth
1
Eelen, Jiska
1
Eisend, Martin
1
Gwozdz, Wencke
1
Ioannou Katidis, Pavlos
1
Kolomiiets, Alona
1
Martens, David
1
Meijburg, Laura
1
Mielants, Caroline
1
Millan, Elena
1
Neijens, Peter C.
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Review of business and economic literature
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
62
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1
Polish and Belgian consumers' perception of environmentally friendly behaviour
Roozen, Irene T. M.
;
Pelsmacker, Patrick de
- In:
Journal of consumer studies and home economics
24
(
2000
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10001531959
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2
The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Saved in:
3
The impact of the emotional and functional component of the customer experience on the company-customer relationship in hedonic and utilitarian service contexts
Claeys, Christel
;
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
3
,
pp. 260-284
Persistent link: https://www.econbiz.de/10010409180
Saved in:
4
Do verbal and visual nudges influence consumers' choice for sustainable fashion?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Meijburg, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10012627132
Saved in:
5
The importance of the service and shopping customer experience in a retail environment
Roozen, Irene T. M.
;
Ioannou Katidis, Pavlos
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 247-279
Persistent link: https://www.econbiz.de/10012181029
Saved in:
6
The effects of online customer reviews and managerial responses on travelers’ decision-making processes
Roozen, Irene
;
Raedts, Mariet
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 973-996
Persistent link: https://www.econbiz.de/10011957296
Saved in:
7
Is it worth investing in an online fashion pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
Saved in:
8
Does a chatbot's location influence consumer attitude and intentions?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Waetermans, Guillaume
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10015065540
Saved in:
9
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
10
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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