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Konsumentenverhalten
Consumer behaviour
9
Beziehungsmarketing
5
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5
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5
Relationship marketing
5
E-commerce
4
Electronic Commerce
4
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4
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3
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3
Multinationales Unternehmen
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Bridges, Eileen
4
Yim, Chi-kin
3
Briesch, Richard A.
2
Chan, Kimmy Wa
1
Chintagunta, Pradeep K.
1
Dillon, William R.
1
Fowler, Kendra
1
Fox, Edward J.
1
Goldsmith, Ronald E.
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Gu, Flora Fang
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Hofacker, Charles F.
1
Hong, Weiyin
1
Hung, Kineta
1
Jap, Sandy D.
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Roy, Abhik
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Tam, Kar Y.
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Advances in electronic marketing
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E-Service : new directions in theory and practice
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
9
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1
Hedonic and utilitarian shopping goals : a decade later
Bridges, Eileen
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 282-290
Persistent link: https://www.econbiz.de/10011892188
Saved in:
2
A social institutional approach to identifiying generation cohorts in China with a comparison with American consumers
Hung, Kineta
;
Gu, Flora Fang
;
Yim, Chi-kin
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 836-853
Persistent link: https://www.econbiz.de/10003531164
Saved in:
3
E-Service environment : impacts of Web interface characteristics on consumers' online shopping behavior
Hong, Weiyin
;
Tam, Kar Y.
;
Yim, Chi-kin
- In:
E-Service : new directions in theory and practice
,
(pp. 108-128)
.
2002
Persistent link: https://www.econbiz.de/10001813052
Saved in:
4
How firms can create delightful customer experience? : contrasting roles of future reward uncertainty
Zou, Lili Wenli
;
Yim, Chi-kin
;
Chan, Kimmy Wa
- In:
Journal of business research : JBR
147
(
2022
),
pp. 477-490
Persistent link: https://www.econbiz.de/10013271528
Saved in:
5
How does assortment affect grocery store choice?
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
Saved in:
6
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
7
Consumer innovativeness : impact on expectations, perceptions, and choice among retail formats
Fowler, Kendra
;
Bridges, Eileen
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 492-500
Persistent link: https://www.econbiz.de/10008696002
Saved in:
8
Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen
;
Goldsmith, Ronald E.
;
Hofacker, Charles F.
- In:
Advances in electronic marketing
,
(pp. 1-27)
.
2005
Persistent link: https://www.econbiz.de/10003167884
Saved in:
9
Consumer choices among service brands offering ethical attributes
Bridges, Eileen
;
Schramm, Mary
;
Roy, Abhik
- In:
The service industries journal
39
(
2019
)
15/16
,
pp. 1167-1189
Persistent link: https://www.econbiz.de/10012207460
Saved in:
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