How does assortment affect grocery store choice?
Year of publication: |
2009
|
---|---|
Authors: | Briesch, Richard A. ; Chintagunta, Pradeep K. ; Fox, Edward J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 2, p. 176-189
|
Subject: | Sortiment | Retail assortment | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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