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The marketing review
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Attitudinal, normative and demographic influences on female students' alcohol consumption
O'Hara, Rebecca
;
Harker, Debra
;
Raciti, Maria
;
Harker, …
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 7-16
Persistent link: https://www.econbiz.de/10003700753
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2
The state of the art of advertising from the consumers' perspective : a generational approach
Cheung, Lily
;
Harker, Debra
;
Harker, Michael
- In:
The marketing review
8
(
2008
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10003720881
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