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Decomposition of cross-country differences in consumer attitudes toward marketing
Cui, Geng; Lui, Hon-kwong; Chan, Tsang-sing; Joy, Annamma - In: The journal of consumer marketing 29 (2012) 3, pp. 214-224
Persistent link: https://www.econbiz.de/10009552955
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Competition between foreign and domestic brands : a study of consumer purchases in China
Chan, Tsang-sing; Cui, Geng; Zhou, Nan - In: Journal of global marketing 22 (2009) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10003871444
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Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng; Yang, Xiaoyan - In: Journal of global marketing 22 (2009) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
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Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC
Cui, Geng; Liu, Hongyan; Yang, Xiaoyan; Wang, Haizhong - In: Asia Pacific business review 19 (2013) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10009717926
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M(art)worlds : consumer perceptions of how luxury brand stores become art institutions
Joy, Annamma; Wang, Jeff Jianfeng; Chan, Tsang-sing; … - In: Journal of retailing 90 (2014) 3, pp. 347-364
Persistent link: https://www.econbiz.de/10010408220
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A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Peng, Ling; Cui, Geng; Chung, Yuho; Li, Chunyu - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 960-976
Persistent link: https://www.econbiz.de/10012107393
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The signaling effect of management response in engaging customers : a study of the hotel industry
Li, Chunyu; Cui, Geng; Peng, Ling - In: Tourism management : research, policies, practice 62 (2017), pp. 42-53
Persistent link: https://www.econbiz.de/10011734065
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Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling; Cui, Geng; Zhuang, Mengzhou; Li, Chunyu - In: The journal of consumer marketing 33 (2016) 4, pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
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Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua; Cui, Geng; Lai, Lei - In: The journal of consumer marketing 33 (2016) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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All words have consequences : concrete versus abstract language in management response to hotel guest reviews
Li, Chunyu; Yu, Yiheng; Filieri, Raffaele; Cui, Geng - In: Tourism management : research, policies, practice 106 (2025), pp. 1-17
Persistent link: https://www.econbiz.de/10015078171