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Konsumentenverhalten
Beziehungsmarketing
34
Relationship marketing
34
Deutschland
20
Germany
20
Human Resource Management
20
Personalmanagement
20
Theorie
20
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20
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Stock-Homburg, Ruth
8
Gillert, Nils Lennart
2
Bednarek, Marei
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De Jong, Jeroen P. J.
1
Gerlach, Gisela I.
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Hippel, Eric von
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Knof, Merlind
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Pfnür, Andreas
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Research policy : policy, management and economic studies of science, technology and innovation
2
Die Betriebswirtschaft : DBW
1
International journal of innovation management
1
Journal of the Academy of Marketing Science
1
The international review of retail, distribution and consumer research
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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1
Understanding consumers' predispositions toward new technological products : taxonomy and implications for adoption behaviour
Stock-Homburg, Ruth
;
Schulz, Christian
- In:
International journal of innovation management
19
(
2015
)
5
,
pp. 1550056-1-30
Persistent link: https://www.econbiz.de/10011422511
Saved in:
2
As they sow, so shall they reap : customers' influence on customer satisfaction at the customer interface
Stock-Homburg, Ruth
;
Bednarek, Marei
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
4
,
pp. 400-414
Persistent link: https://www.econbiz.de/10010383815
Saved in:
3
Salespersons' empathy as a missing link in the customer orientation-loyalty chain : an investigation of drivers and age differences as a contingency
Gerlach, Gisela I.
;
Rödiger, Kai
;
Stock-Homburg, Ruth
; …
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 221-239
Persistent link: https://www.econbiz.de/10011565540
Saved in:
4
Der Einfluss der Kundenzufriedenheit auf die Preissensitivität von Firmenkunden : transaktionskostentheoretische Betrachtung und empirische Analyse
Stock-Homburg, Ruth
- In:
Die Betriebswirtschaft : DBW
63
(
2003
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10001760059
Saved in:
5
Impacts of personality traits on consumer innovation success
Stock-Homburg, Ruth
;
Hippel, Eric von
;
Gillert, Nils Lennart
- In:
Research policy : policy, management and economic …
45
(
2016
)
4
,
pp. 757-769
Persistent link: https://www.econbiz.de/10011598214
Saved in:
6
First adoption of consumer innovations : exploring market failure and alleviating factors
De Jong, Jeroen P. J.
;
Gillert, Nils Lennart
; …
- In:
Research policy : policy, management and economic …
47
(
2018
)
2
,
pp. 487-497
Persistent link: https://www.econbiz.de/10011970835
Saved in:
7
Always online : boundary management and well-being of knowledge workers in the age of information and communication technology use
Reinke, Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011894376
Saved in:
8
How in-store sensor technologies can help retailers to understand their customers : overview on two decades of research
Knof, Merlind
;
Stock-Homburg, Ruth
;
Schurer, Jordin
- In:
The international review of retail, distribution and …
34
(
2024
)
3
,
pp. 381-398
Persistent link: https://www.econbiz.de/10014559045
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