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Consumer preferences for automobile energy efficiency grades
Kim, Chang-seob; Koo, Yoonmo; Choi, Ie-jung; Hong, Junhee; … - 2009
Persistent link: https://www.econbiz.de/10003939293
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A forecast simulation analysis of the next-generation DVD market based on consumer preference data
Lee, Jongsu; Choi, Jae Young; Cho, Youngsang - 2009
Persistent link: https://www.econbiz.de/10003939295
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Empirical analysis of consumer preferences for mobile contents in the presence of indirect network effects
Park, Yuri; Kim, Hyunnam; Lee, Jongsu - 2009
Persistent link: https://www.econbiz.de/10003939304
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A forecast simulation analysis of the next-generation DVD market based on consumer preference data
Lee, Jongsu; Choi, Jae Young; Cho, Youngsang - In: International journal of consumer studies 35 (2011) 4, pp. 448-457
Persistent link: https://www.econbiz.de/10009242115
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Consumer preferences for automobile energy-efficiency grades
Koo, Yoonmo; Kim, Chang-seob; Hong, Junhee; Choi, Ie-jung; … - In: Energy economics 34 (2012) 2, pp. 446-451
Persistent link: https://www.econbiz.de/10009618766
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Strategic management of cloud computing services : focusing on consumer adoption behavior
Shin, Jungwoo; Jo, Manseok; Lee, Jongsu; Lee, Daeho - In: IEEE transactions on engineering management : EM 61 (2014) 3, pp. 419-427
Persistent link: https://www.econbiz.de/10010401628
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An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
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The effect of new media on consumer media usage : an empirical study in South Korea
Woo, JongRoul; Choi, Jae Young; Shin, Jungwoo; Lee, Jongsu - In: Technological forecasting & social change : an … 89 (2014), pp. 3-11
Persistent link: https://www.econbiz.de/10010490621
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Asymmetric preference and loss aversion for electric vehicles : the reference-dependent choice model capturing different preference directions
Kim, Junghun; Seung, Hyunchan; Lee, Jongsu; Ahn, Joongha - In: Energy economics 86 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012511702
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Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132216