The effect of new media on consumer media usage : an empirical study in South Korea
JongRoul Woo; Jae Young Choi; Jungwoo Shin; Jongsu Lee
| Year of publication: |
2014
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|---|---|
| Authors: | Woo, JongRoul ; Choi, Jae Young ; Shin, Jungwoo ; Lee, Jongsu |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 89.2014, p. 3-11
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| Subject: | New media | Media usage behavior | Preference analysis | Scenario analysis | Multiple Discrete-Continuous Extreme Value model | Südkorea | South Korea | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Mediensektor | Media industries | Kommunikationsmedien | Communication media |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490621