This paper finds declining consumption expenditure between paydays, for a typical household in the working population of the UK. The magnitude is inconsistent with exponential time preference, but compatible with quasi-hyperbolic discounting. However, the hyperbolic model predicts that credit...

This paper finds declining consumption expenditure between paydays, for a typical household in the working population of the UK. The magnitude is inconsistent with exponential time preference, but compatible with quasi-hyperbolic discounting. However, the hyperbolic model predicts that credit...

Sleep deprivation is a risky behavior prevalent in modern societies, leading to negative health and economic consequences. However, we know little about why people decide to sleep less than the recommended number of hours. This study investigates the mechanisms affecting sleep choice and...

The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal...

People assess real-time events by relying on knowledge and experience accumulated in a conceptually referenced framework. The difference in assessment will prompt an incongruity for reconciliation. The authors propose an integrated conceptual framework with evidence reasoned pathways for...

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...

In a highly competitive environment a product's commercial success depends increasingly more upon the ability to satisfy consumers' preferences that are highly diversified. Since a consumer product typically comprises a host of technological attributes, its market value incorporates all of the...

We constructed triopolistic experimental markets where producers set prices. One producer's costs were higher than the others. In two experiments, costs were attributed to compliance with ethical guidelines. In the third, no justification was provided. Consumers paid premia for the ethically...

Today, brand communities constitute an externality that brand valuation methods like the Interbrand Global Rankings try to account for. By incorporating this externality, such methods build a bridge between two worlds that are totally foreign to one another: the world of investors; and the world...

The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking...