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An expeditin of brand identification to evangelism with mediating effect of love and loyalty
Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84
paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates … were evaluated within brand identification and brand evangelism. As a result of the analyses, it was determined that brand … identification, brand love, and brand loyalty positively affected brand evangelism. Besides, the serial mediating effect of brand …
Persistent link: https://www.econbiz.de/10014439350
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Changes in approach to customer loyalty
Szczepańska, Katarzyna; Gawron, Patryk Paweł - In: Contemporary economics 5 (2011) 1, pp. 60-69
the subject of loyalty as well as the results of its ongoing evolution. This allowed the identification of factors …
Persistent link: https://www.econbiz.de/10009244299
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Shop around and you pay more
Yan, Ji; Tian, Kun; Dixon, Huw; Heravi, Saeed M.; … - 2014
We examine the relationship between the prices paid by households and their shopping patterns measured in terms of shopping frequency and the range of stores visited. We use the TNS data which allows us to control for household heterogeneity. The main contribution of the paper is that we find...
Persistent link: https://www.econbiz.de/10010393118
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Bringing Us Together or Driving Us Apart : The Effect of Soliciting Consumer Input on Consumers‘ Propensity to Transact with an Organization
Liu, Wendy - 2011
This research examines a novel process by which soliciting customer input, such as advice, expectations, or opinions can impact subsequent purchase and engagement, namely, by changing customers' subjective perception of their relationship with the brand. We contrast different types of customer...
Persistent link: https://www.econbiz.de/10013132260
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Customer Loyalty : Influences on Three Types of Retail Stores’ Shoppers
Li, Mei-Lien - 2012
Customer loyalty is a major factor for a firm's success. Loyal customers are less price sensitive. Furthermore, these customers are likely to purchase more frequently, try the firms' other products and bring new customers to the firm. This study examines the relationship of shoppers'...
Persistent link: https://www.econbiz.de/10013113584
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The Strategic Analysis of Online Customers’ Repeat Purchase Intentions
Pokryshevskaya, Elena - 2012
Measuring indirect importance of various attributes is a very common task in marketing analysis for which researchers use correlation and regression techniques. We have listed and illustrated some common problems with widely used latent importance measures. A more theoretically sound approach...
Persistent link: https://www.econbiz.de/10013101405
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Customer Value Anticipation, Customer Satisfaction and Loyalty : An Empirical Examination
Blocker, Christopher Phillips - 2012
A service-dominant logic by definition is inherently customer oriented and relational, reflecting deeper and more complex connections between suppliers and customers. The service mindset driving increased collaboration enables suppliers to have deeper insights to what customers' value. Customer...
Persistent link: https://www.econbiz.de/10013104136
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An Empirical Analysis of Satisfaction of Selected Customers Availing ATM Services of ICICI Bank
Pahwa, Manvinder Singh - 2012
Banking industry has been the mainstay of Indian economy. Lately its competitiveness has increased manifold. In order to enhance their customer base banks have been introducing innovative services including that of high quality ATM facility. In the present research paper, an attempt has been...
Persistent link: https://www.econbiz.de/10013105276
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Putting Customer Back into Customization : A Pricing Intervention
Bertini, Marco - 2012
The benefits of customization are not always self-evident to consumers who seek to minimize decision costs or are generally uncertain of what they really want. We argue that the mere posting of a starting price can increase a consumer's readiness to appreciate customized goods. We discuss this...
Persistent link: https://www.econbiz.de/10013105949
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Price Changes and Customer Loyalty & Defection in Consumer Insurance : A Test of ‘Prospect Theory’ - And Why Regression Modeling Should Use Multiple Datasets
Dawes, John - 2012
This paper examines the relationship between price changes and customer defection levels in a ‘subscription' type market, namely car insurance. Two regression models are constructed to estimate this relationship, one model for younger customers and another for older customers. The regression...
Persistent link: https://www.econbiz.de/10013108098