Similar Search Results

Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183

Persistent link: https://www.econbiz.de/10010408088

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

Persistent link: https://www.econbiz.de/10013167353

Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10012821108

Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342

Persistent link: https://www.econbiz.de/10012695280

Alvarez, Maria D.; Campo, Sara - In: Tourism analysis : an interdisciplinary tourism & … 25 (2020) 2/3, pp. 253-260

Persistent link: https://www.econbiz.de/10012438152

Bursztyn, Leonardo; Rao, Akaash; Roth, Christopher; … - 2020

Persistent link: https://www.econbiz.de/10012243339

Ma, Junzhao; Seenivasan, Satheesh; Yan, Bingyu - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 320-335

Persistent link: https://www.econbiz.de/10012288671

Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10011917615

Bursztyn, Leonardo; Rao, Akaash; Roth, Christopher; … - 2020

Persistent link: https://www.econbiz.de/10012315037

Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: Journal of marketing communications 24 (2018) 8, pp. 761-778

Persistent link: https://www.econbiz.de/10011976099