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Trust in the development of new channels in the music industry
Crosno, Jody L.; Nygaard, Arne; Dahlstrom, Robert - In: Journal of retailing and consumer services 14 (2007) 3, pp. 216-223
Persistent link: https://www.econbiz.de/10003458654
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Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.; Freling, Traci H.; Skinner, Steven J. - In: Psychology & marketing 26 (2009) 2, pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.; Crosno, Jody L.; Henard, David H. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
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The ties that buy : the role of interfirm social contagion across customer accounts
Bowler, Wm. Matthew; Dahlstrom, Robert; Seevers, Matthew T. - In: The journal of personal selling & sales management : JPSSM 31 (2011) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10008856949
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The antecedents and consequences of brand personality : a systematic review
Saeed, Muhammad Rashid; Burki, Umar; Ali, Raza; … - In: EuroMed journal of business 17 (2022) 4, pp. 448-476
Persistent link: https://www.econbiz.de/10014325586
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Systematic review of gender differences and similarities in online consumers' shopping behavior
Kanwal, Maria; Burki, Umar; Ali, Raza; Dahlstrom, Robert - In: Journal of consumer marketing 39 (2022) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10013165309