Systematic review of gender differences and similarities in online consumers' shopping behavior
Year of publication: |
2022
|
---|---|
Authors: | Kanwal, Maria ; Burki, Umar ; Ali, Raza ; Dahlstrom, Robert |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 1, p. 29-43
|
Subject: | Consumer behavior | Gender | Online shopping | Privacy | Social influence | Systematic review | Konsumentenverhalten | Consumer behaviour | Geschlecht | Online-Handel | Online retailing | Datenschutz | Data protection | Bibliometrie | Bibliometrics | Electronic Commerce | E-commerce |
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