Abror, Abror; Patrisia, Dina; Engriani, Yunita; Wardi, Yunia - In: Cogent business & management 10 (2023) 2, pp. 1-21
This research investigates the antecedents of tourist loyalty in the Muslim-friendly tourism context. It examines the link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty. It also highlights the moderating roles of Islamic...