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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Country of origin effect : looking back and moving forward, (pp. 3-19). 2019
Persistent link: https://www.econbiz.de/10012008485
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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Journal of promotion management : JPM 24 (2018) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
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Re-interpreting marketing's role in the study of the Asian consumer
Ho, Foo Nin; Wong, Jared - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 170-180). 2022
Persistent link: https://www.econbiz.de/10013502454
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Toward understanding the attraction effect : the implications of product stimulus meaningfulness and familiarity
Ratneshwar, Srinivasan - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 520-533
Persistent link: https://www.econbiz.de/10001023711