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The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice
Konus, Umut - 2013
This study investigates the impact of eliminating a search channel on purchase incidence, order size, channel choice and, ultimately, sales and profits. We analyze customer panel data from a large retailer over a five-year period. The retailer conducted a randomized field test in which the firm...
Persistent link: https://www.econbiz.de/10013075474
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A Study of Factors Influencing the Buying Behaviour of Youth in Indore City for Branded Apparels
Kumar, Prerna - 2017
factor analysis is used as a statistical tool for data analysis. Price seems to be the major driving force for the customer …
Persistent link: https://www.econbiz.de/10012964257
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An Assessment of Consumer Perception and Marketing Strategies of Major Korean Brands in Mali : The Case of Hyundai, Kia, Samsung and LG
Lee, Woo-Chae - 2017
This paper aims to investigate the marketing strategies of Korean manufacturers of brand pro- ducts in the Mali market and the perception of consumers using these products. The research focused on two brands for each product type: Samsung Electronics and LG Electronics for electronic products...
Persistent link: https://www.econbiz.de/10012957602
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The Moderating Effect of Consumer Dynamics and Prior Experience on Brand Extension Evaluation
Park, Ji-Yeon - 2017
, little brand extension research, as well as even consumer behavior research attempts to find the critical determinants as …
Persistent link: https://www.econbiz.de/10012959941
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Does the Image of Indonesian Contemporary Artists Matter? A Theoretical Review on Personal Diversity, Brand Image, Market Acceptance & Market Opportunity
Anantadjaya, Samuel P. D. - 2019
The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal...
Persistent link: https://www.econbiz.de/10012904516
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Understanding Customer Needs and Wants
Camilleri, Mark Anthony - 2018
Business ought to understand their customers' needs and wants, if they want to remain successful in a competitive market place. Therefore, this chapter introduces its readers to market research as tourism businesses continuously require information on their customers. In this light, a well...
Persistent link: https://www.econbiz.de/10012907541
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The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites
Civelek, Mustafa Emre - 2019
This paper attempts to clarify the underlying mechanism behind purchase decision on B2C e-commerce web sites. Research question of the study is to investigate the interaction between brand equity, perceived value and purchase intention in B2C ecommerce context by specifically questioning the...
Persistent link: https://www.econbiz.de/10012893032
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Indian - An Untapped Market for Halal Products
Hassan, Yusuf - 2019
India has over 180 million Muslim population which makes it an ideal marketplace for halal products. However, not much research has been done to understand the opportunities and challenges pertaining to Halal business in India. The purpose of this study is to explore and examine how Halal...
Persistent link: https://www.econbiz.de/10012893343
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The Consumers’ Interactive Engagement and Their Behavioural Intention to Purchase Tourism Products
Camilleri, Mark Anthony - 2017
This research analyses the determinants of the customers' intentions to purchase travel online, by proposing an …
Persistent link: https://www.econbiz.de/10012941334
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Evaluation of Purchase Intention of Customers in Two Wheeler Automobile Segment : AHP and TOPSIS
Sriyogi, Kottala - 2017
work on empirical & fuzzy logic approach to product quality and purchase intention of customers in two wheeler … purchasing a two wheeler. The study suggests high pick up during overtaking, petrol saving, reasonable spare parts price, unique … characteristics like price, cylinder capacity, brake horse power and weight during purchasing process of two wheeler automobile in …
Persistent link: https://www.econbiz.de/10012944788