//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New Brand Positioning and Pric...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
New products
310
Positioning
155
new products
132
Innovation
116
positioning
114
Produktpositionierung
107
Consumer behaviour
100
Produktentwicklung
99
New product development
85
Brand management
67
Markenführung
66
Marketing
57
Marketingmanagement
57
Product development
57
Marketing management
51
Brand image
44
Markenimage
43
Innovationsmanagement
35
marketing
35
Management
34
Theorie
30
Theory
29
Brand
28
Markenartikel
28
New Products
26
Product management
26
Deutschland
24
Innovation management
24
Germany
22
Neues Produkt
22
Strategisches Management
20
Markenpolitik
19
Technological innovations
19
Advertising
17
Competition
16
Innovation diffusion
16
Innovationsdiffusion
16
China
15
Relationship marketing
14
more ...
less ...
Online availability
All
Undetermined
44
Free
9
Type of publication
All
Article
69
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Hochschulschrift
5
Thesis
4
Conference paper
3
Graue Literatur
3
Konferenzbeitrag
3
Non-commercial literature
3
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Working Paper
2
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
72
German
9
Author
All
Schreier, Martin
3
Adams, Brian
2
Boch, Sonja
2
Fuchs, Christoph
2
Kim, Hyunchul
2
Ratchford, Brian Thomas
2
Uekermann, Frauke
2
Abderrezak, Benhabib
1
Acar, Oguz Ali
1
Ackermann, Claire-Lise
1
Altamore, Luca
1
Amina, Borsali Awicha
1
Angelaki, Eleni
1
Appel, Gil
1
Arunachalam, S.
1
Avery, Jill
1
Bacarella, Simona
1
Baccarella, Christian V.
1
Bahadir, S. Cem
1
Baltas, George
1
Baourakis, George
1
Barnier, Virginie de
1
Basuroy, Suman
1
Belboula, Imene
1
Belvedere, Valeria
1
Bharadwaj, Sundar G.
1
Biraglia, Alessandro
1
Boulanouar, Zakaria
1
Calantone, Roger J.
1
Cassia, Fabio
1
Chan, Eugene Y.
1
Chang, Sue Ryung
1
Chao, Chih-Wei
1
Chatterjee, Subimal
1
Chaudhuri, Malika
1
Cheng, T. C. E.
1
Chironi, Stefania
1
Cobelli, Nicola
1
Cockrell, Seth
1
Cole, Catherine A.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of business research : JBR
7
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
BLS working papers
1
Berichte aus der Betriebswirtschaft
1
Economic analysis : EA
1
European journal of marketing
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
GlobalFood discussion papers
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of arts management
1
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
International journal of forecasting
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of islamic marketing and branding
1
International journal of logistics : research and applications
1
International journal of market research
1
International journal of services technology and management
1
Journal of Internet and Digital Economics
1
Journal of business anthropology
1
Journal of economic growth
1
Journal of euromarketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bildung neuer automobiler Segmente aus Kundensicht : Determinanten und Auswirkungen
Uekermann, Frauke
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772616
Saved in:
2
Customer Value im Bereich der Automobilität : empirische Analyse und strategische Implikationen für die Kfz-Versicherer als automobile Dienstleistungsanbieter
Hartmann, Kaspar
-
2006
Persistent link: https://www.econbiz.de/10003313934
Saved in:
3
Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop
;
Im, Holly Hyunjung
;
King, Brian
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
Saved in:
4
Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
Saved in:
5
Green green it's green they say : do green and sustainable products have more perceived value to the consumer and why
Mantz, Timothy
;
Mantz, Kathy
- In:
Journal of international business and economics : JIBE
14
(
2014
)
3
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011283338
Saved in:
6
Understanding casino experiential attributes : an application to market
positioning
Wong, IpKin Anthony
;
Wu, JiaYi Seven
- In:
International journal of hospitality management
35
(
2013
),
pp. 214-224
Persistent link: https://www.econbiz.de/10010225794
Saved in:
7
Associative and dissociative comparative advertising strategies in broadening brand
positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
8
Positioning
consumption : a practice theoretical approach to contested consumption and media discourse
Keller, Margit
;
Halkier, Bente
- In:
Marketing theory
14
(
2014
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10010255572
Saved in:
9
Behavioural analysis of subjects interacting with information technology : categorising the behaviour of e-consumers
Cristóbal-Fransi, Eduard
;
Martín-Fuentes, Eva
; …
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 163-182
Persistent link: https://www.econbiz.de/10011442834
Saved in:
10
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->