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21
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15
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10
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10
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9
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9
Ghose, Anindya
9
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Thaichon, Park
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9
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8
Hudders, Liselot
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Quach, Sara
8
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8
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7
Choi, Yung Kyun
7
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7
Shin, Jiwoong
7
Terlutter, Ralf
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Bang Nguyen Viet
6
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6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
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6
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Lou, Chen
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of advertising research
65
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41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Psychology & marketing
37
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
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The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
2,889
EconStor
11
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1
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1
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
2
Advertising
decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
3
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
4
Market demand of smart but uninformed consumers rotates counterclockwise with better information : surprising welfare effects
Graça, Tarcisio Barroso da
;
Masson, Robert T.
- In:
Applied economics letters
23
(
2016
)
1/3
,
pp. 11-14
Persistent link: https://www.econbiz.de/10011414186
Saved in:
5
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
6
Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of Indian culture and business …
10
(
2015
)
1
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
Saved in:
7
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
8
Is animation effective for
advertising
offensive products? : insights from an internet
advertising
experiment
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
Saved in:
9
Joint pricing and
advertising
strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
10
The effect of
advertising
and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
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