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A tri-dimensional approach for auditing brand loyalty
Worthington, Steve; Russell-Bennett, Rebekah; Härtel, … - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 243-253
Persistent link: https://www.econbiz.de/10003944858
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Credit cards in a Chinese cultural context : the young, affluent Chinese as early adopters
Worthington, Steve; Thompson, Frauke Mattison; Stewart, … - In: Journal of retailing and consumer services 18 (2011) 6, pp. 534-541
Persistent link: https://www.econbiz.de/10009375652
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Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah; Härtel, Charmine E. J.; … - In: Australasian marketing journal 21 (2013) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
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Information is useful, but knowledge is power! : loyalty programmes and how they can benefit retailers
Worthington, Steve; Fear, Josh - In: European retail research 24 (2010) 2, pp. 69-91
Persistent link: https://www.econbiz.de/10008760377