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Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros; Plakoyiannaki, Emmanuella; Outra, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
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Victim or beggar? : anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth; Naletelich, Kelly - In: Journal of business research : JBR 96 (2019), pp. 73-84
Persistent link: https://www.econbiz.de/10011980670
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Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick; Griffith, Denni Arli; Gheshlaghi, … - In: Journal of retailing and consumer services 49 (2019), pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
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Neues Menschenbild für die Ökonomie : interdisziplinäre Fundierung neuer Menschenbilder aus ökonomischer Sicht
Bader, Wolfgang - 1994
Persistent link: https://www.econbiz.de/10013390000
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"Bringing with us the plague" : consumer research as machinery of zoomorphism
Bradshaw, Alan - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 249-262
Persistent link: https://www.econbiz.de/10009733415
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Consumer self-control and the biological sciences : implications for marketing stakeholders
Zheng, Yanmei; Alba, Joseph W. - In: Journal of marketing 85 (2021) 4, pp. 105-122
Persistent link: https://www.econbiz.de/10012593257
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Beardedness in advertising : effects on endorsers' credibility and purchase intention
Guido, Gianluigi; Peluso, Alessandro M.; Moffa, Valentina - In: Journal of marketing communications 17 (2011) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10008907778
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"So cute I could eat it up" : priming effects of cute products on indulgent consumption
Nenkov, Gergana Y.; Scott, Maura L. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 326-341
Persistent link: https://www.econbiz.de/10010401135
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You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.; Ahuvia, Aaron C. - In: The journal of brand management : an international journal 21 (2014) 5, pp. 372-395
Persistent link: https://www.econbiz.de/10010410667